Continuing our Arbeit Studios Workshop Series taking place across our sites, we partnered with the University of Westminster Business School to bring to our studio holders and local community the workshop “Understanding your Target Audience”

Whether you're launching a new project or just want to sharpen your skills, this workshop will give you practical insights and tips straight from the University of Westminster Business School team.

A practical workshop that teaches businesses how to understand their customers and position their brand with clarity.

Participants explore who their real customer is (and whether that differs from their consumer), why this matters, and how customer insight shapes product, price, place and promotion. The session introduces core marketing frameworks including segmentation, targeting and positioning, customer personas, and brand personas.

Businesses will learn how to build and refine customer personas using guided templates, how to articulate their brand position, and how to shape key messages and channel choices. They’ll leave with practical frameworks they can apply to their own marketing plans, plus the tools to review and refine their approach over time.

Tickets: 1 ticket per business, single attendance

We ask you to please cancel if you cannot attend, so we can open to other businesses.

Understanding your Target Audience
Arbeit Studios - Lisson Grove
Tuesday, 7 July, from 10 am to 12 pm
Admission: Free (book your ticket)